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Few recent sociology books have succeeded in capturing the imagination more than George RitzerÆ The McDonaldization of Society, which has become an inte

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The McDonaldization thesis: explorations and extensions by George Ritzer; 1 edition; First published in 1998; Subjects: McDonald's Corporation, Industrial efficiency

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Georg Ritzer’s “McDonaldization” Thesis McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our

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Fast-food restaurants are one of the industry's major success stories. It has been estimated that some 22 million people worldwide eat at McDonald's and the formula

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17.02.1998 · Amazon.com: The McDonaldization Thesis: Explorations and Extensions (Studies in Rural Culture) (9780761955405): George Ritzer: Books

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01.09.1996 · The issue addressed here is whether the spread of rationalization, or what I have termed `McDonaldization', is inexorable. That issue is examined spatially

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02.03.2017 · McDonaldization is a term coined by George Ritzer that refers to a social order based on efficiency, calculability, standardization, and control.

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McDonaldization - The process by which the principles of the fast-food restaurant are coming to dominate more sectors of our society.

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In this major new book, the author of the bestselling McDonaldization of Society provides an exploration of one of the most innovative and imaginative sociological

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23.03.2015 · 'The McDonaldization of society' by George Ritzer. According to Ritzer, the Mcdonaldization of society has standardized the consumer experience.

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31.10.2017 · This chapter (along with Chap. 9) reprises the key theories of Ritzer, which have provided an explication of capitalism at the end of the twentieth century